As part of a larger brand redesign, Einstein Bros Bagels wanted to come out with an exciting new product innovation to match the bold new look of their famous bagel franchise. The new product innovation, Bagel Toppers included four unique flavor offerings. We decided to create four personalities that were as individually awesome as their culinary counterparts. Since Bagels Toppers were all about distinct tastes, bold personalities and having fun. We went one step further and let those personalities shine on social media. We created Tinder profiles for each bagel, and let the public match with the flavor they felt most passionate about. After matching with your bagel of choice you were given a coupon for a Bagel Topper as well as the opportunity to continue your bagel romance through tinder messenger.