Established in 1911 Crush is America’s Original Fruit Soda. Packed to the rim with fruity fun flavor, Crush has been the go-to fruit-flavored soft drink for generations. When redesigning the packaging it was important to dig into the drinks past for inspiration and play into the nostalgia that is connected to such an iconic brand. Merging the past with the present, the new look of Crush Soda has a refreshingly modern flavor with a splash of retro-cool. Bright, vibrant, and expressive, it brings back delicious memories of times past and promises even more phenomenally fruity moments to come thanks to Crush's ever-growing family of fun, flavorful varieties.