PAVED

PAVED is a full-length Burton and Red Bull Media House snowboard film following some of the most influential riders of this generation from Alaska to Japan, British Columbia, Tahoe, and beyond. Art direction and brand design extended across the full campaign rollout, while design direction for the film established its graphic and aesthetic language across identity, key art, typography, in-film graphics, and campaign assets. The resulting system reflects the raw energy, camaraderie, and progression at the heart of the film.