Powershares, a pioneer in the financial space, known for its EFT funds has been at the forefront of innovation since its inception. To show this Fear Not Agency created two sixty-second spots that reflected the creativity and innovative thinking that sets Powershares ETF's apart from the rest. To complement the TV Spots we created a fully interactive iPad ad that gave viewers a deeper dive into these funds. A digital piece so effective that it yielded 5 times the clickthrough rate of a traditional banner.