The Samsung Galaxy S10 is one of the world’s most customizable smartphones. It caters to and evolves from Samsung users and the tech community at large. One of the most active platforms for this community is Reddit. We wanted to create something that engaged and excited our Samsung users on two of the largest threads on Reddit. Rather than sprinkling in native content, we overtly spoke to the gaming and tech threads with two retro gaming ad's that doubled as Live Wallpapers that they could download and use on their own Galaxy devices. The end result was one of the most upvoted ad's from a tech brand on Reddit.
Creative Directors: Dan Licht, Evan Rosler