Wilcox’s Ice Cream is “Vermont’s Original Ice Cream,” started in 1928 by the Wilcox brothers of Manchester, Vermont. For over 90 years Wilcox has been innovating and experimenting with flavor creations that keep their customers curious and happy. When creating their brand refresh it was important to create a container design that could provide it's customers with new and exciting flavors in one recognizable and consistent look. Although their flavors may change constantly, their quality ingredients and pride in the Green Mountain State never has. This package honors Wilcox’s storied past and opens a new chapter for the 6th generation of Vermont's best ice cream producers.