Dr Pepper

Project: Cane Sugar Glass Bottle

Year: 2024

Role: Art Direction, Brand Design, Packaging Design, Product Design

+ Project Info
23 flavors in the winning formula. In 1885, a young pharmacist named Charles Alderton embarked on a flavorful experiment in a Waco, Texas drugstore, blending different fruit flavors to create what would become Dr Pepper's legendary 23-flavor formula. To honor this iconic piece of Americana, the glass bottle has been completely redesigned, infused with the rich cultural heritage that helped shape Dr Pepper into a beloved American staple. The sleek, timeless design celebrates both tradition and innovation, positioning Dr Pepper to gear up and win over generations to come.
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