Burton Holidays

Project: Burton Gift Guide & Holiday Sale 

Year: 2024

Role: Creative Direction, Design

+ Project Info
Designed with adaptability, modularity, and simplicity in mind, the 2025 Holiday Gift Guide was created to work seamlessly across multiple markets, languages, product lines, and marketing moments. Creating a shoppable experience that helps consumers visualize their desired looks with ease.

Curated personality sets were thoughtfully tailored to distinct rider types within snowboarding culture, allowing gift-givers to find the perfect gear for every unique rider in their lives.

The guide comes to life through bold color blocking — hues that complement and elevate the traditional holiday palette — paired with graphic embellishments that celebrate both the spirit of adventure in snowsports and the festive holiday themes we all know.
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