Mott's

Mott's is renowned for its wide variety of apple-based offerings, which have become synonymous with products like apple juice and applesauce over the years. Looking to expand beyond its classic lineup, Mott's Active was created to fill a unique need—providing a healthy alternative to sugary sports drinks for kids as they transition from childhood to their pre-teen years and beyond. The goal was to create a backpack-worthy brand that kids would be proud to show off—a healthy yet cool source of hydration and nutrients to fuel them through their many activities and adventures as they approach their teenage years.